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#LDS15 Why Google Will Dominate Local Search for a Decade
Over the past few years, some watchers of the technology industry have suggested that Google was at risk of losing its hold on the search market. The shift to mobile, they argued, would chip away at...
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#LDS15 How Technology Could Kill the Internet of Things
These days, technology can do almost anything. But Amber Case, the self-proclaimed cyborg anthropologist who announced her departure from ESRI at Street Fight’s Local Data Summit Thursday, thinks the...
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#LDS15 Why Payments Data Is the Next Goldmine for Retailers
What we buy often tells a lot about who we are. That’s why payments data – information about what consumers buy, when they buy it, where they are coming from and every other detail imaginable – has...
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#LDS15 Gil Elbaz: Location Isn’t Just Where You Are
Some of the most interesting opportunities being utilized in business today are enabled by an ever-growing, ever-changing entity: the data stream. Local data — information about the real world — can...
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#LDS15 VIDEO: The Potential — And Pitfalls — Of Beacon Marketing
It’s not just about the product or service anymore — retailers must support a positive shopper experience across different channels in order to compete. During a panel at Street Fight’s Local Data...
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#LDS15 VIDEO: How MasterCard Uses Its Payments Data to Understand Customers
MasterCard may make its money on payments, but the company is increasingly built on data. During a presentation at Street Fight’s Local Data Summit in Denver earlier this month, Cristobel von...
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#LDS15: Taking Programmatic Advertising Into the Real World
Programmatic marketing is projected to nearly double in the next year to a $20 billion market by 2016, according to BIA/Kelsey‘s Mike Boland, who led a panel on leveraging data and profiles for next...
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#LDS15 VIDEO: Payments, Panels, and the Push for Mobile Attribution
Offline attribution has become one of the defining challenges of the mobile advertising industry. Consumers are often using their devices to make purchases in stores — not online — creating an ongoing...
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#LDS15 VIDEO: “Put the Internet Into Products — Not Products on the Internet”
“How we use these devices and how we examine our behavior is really important, because your life is now officially a platform. And if your life is a platform, how you live your life is going to become...
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#LDS15 VIDEO: How Big Data is Transforming Small Business
In a panel at Street Fight’s Local Data Summit in Denver earlier this month, several SMB-focused companies discussed how they approach helping small and medium-sized businesses analyze and use their...
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